BOWWOW(バウワウ) / VIETNAM JACKET AGED -BLACK-
1960年代後半〜1970年代初頭にかけて、ベトナム戦争に従軍した米兵たちが記念品としてオーダーした通称「ベトジャン」を、モチーフに再構築した一着。 ベトジャンは米軍の正式支給品ではなく、現地のテーラーで私物として作られた背景を持ち、刺繍には所属や土地の記憶、そして当時の感情が刻まれている。 戦地での着用というより、基地内のオフタイムや外出時、帰国時に身に着けられ、役目を終えた後は反骨の象徴として愛されてきた。 BOW WOWでは、その流れを踏まえ、文化と感情が宿る着古されたスーベニアジャケットとしての経年変化表現を加えてプロダクトへ昇華。
This jacket is a reinterpretation of the so-called “Vietnamese jackets,” ordered as souvenirs by American soldiers who served in the Vietnam War from the late 1960s to the early 1970s. The Vietnamese jackets were not officially issued by the US military, but were custom-made by local tailors as personal items, and the embroidery on them is inscribed with memories of their unit, the land, and the emotions of the time. Rather than being worn on the battlefield, they were worn during off-duty time on base, when going out, or upon returning home, and after their service was over, they were cherished as a symbol of rebellion. BOW WOW takes this history into account and elevates the product by adding expressions of aging, as if it were a well-worn souvenir jacket imbued with culture and emotion.
虎は強さ、勇敢さ、魔除け、勝負運を表すモチーフ。福は幸福、幸運、無事帰還を表す刺繍。
当時の時代背景がよくわかる内容になっています！
The tiger is a motif representing strength, bravery, protection against evil, and good fortune in competitions. The embroidery of “Fuku” (福) represents happiness, good luck, and safe return.
This provides a good understanding of the historical context of the time!
